Purple Beetroot Color Story Trend 2023

Fashion Week is upon us, and we are already getting excited about all the new designs that will be hitting stores. While there were plenty of looks to fawn over, the color trends on the runway really caught our attention. According to Pantone Color Institute experts, colors for SS23 New York reflects how our experience of the past few years has influenced our relationship with color. If you’re looking for a way to stand out from the crowd this spring and summer, you can add a beetroot purple piece to your wardrobe. This tone also one of the most memorable color back then in summer 2020 trends, thanks to its punchy intensity.

You can wear this shade on different occasions: from casual parties to more formal events and even at work! Pair it with denim jeans or leather pants; it will look great either way. The best part about this hue is that it complements almost every other tone—whether they're warm or cool tones—so you can play around with other colors as well. In Rumacorak, we design Circle Flower Warm Color pattern that mix floral and geometrical shape with shade of beetroot purple. This trending tone pattern ready on Patternbank (link below).





Hindustantimes.com. (2020). Turmeric yellow, red earth, beetroot purple: Top five colour trends to look forward in 2020. https://www.hindustantimes.com/fashion-and-trends/turmeric-yellow-red-earth-beetroot-purple-top-five-colour-trends-to-look-forward-in-2020/story-w5v21dSu4NMLaNI9tbYzyM.

Newtess. (2020). Spring/Summer 2020 Colour Trends: Beetroot Purple. https://shop.newtess.com/en/trends/spring-summer-2020-colour-trends/beetroot-purple/.

Pressman, L. (2022). New York Fashion Week Spring/Summer 2023. https://www.pantone.com/articles/fashion-color-trend-report/new-york-fashion-week-spring-summer-2023.