Fiery Red Color Story Trend 2023

Color is a huge part of fashion and it’s also a huge part of the graphic design world. It’s impossible not to be inspired by the color palettes that are meticulously considered and curated from the mood board to final walk. According to Pantone Color Institute experts, colors for SS23 New York reflects how our experience of the past few years has influenced our relationship with color that embracing a fearless approach that ranges from chaos to quiet, strive forward with a color palette that celebrates a newfound freedom and the excitement of trying something new. One of the color trends is Fiery Red that has super charged red tone signaling an energetic intensity. Its essence was heavily captured in flowing dresses that wrapped around models’ silhouettes throughout several SS23 collections.

Not your usual red, Pantone’s Fiery Red comes with a more “energetic intensity”, meaning any item that dons the vibrant hue immediately stands out. In Rumacorak, we design Tropical Combo pattern that has mix of tropical floral with fiery red shade color. This super charged red tone pattern ready on Patternbank (link below).



Pressman, L. (2022). New York Fashion Week Spring/Summer 2023.

Rimmer, K. (2022). Spring/Summer 2023 Color Trends: Fashion Week Color Palettes From Y2K to Utility. (2022). Pantone Color Institute Released Pantone Fashion Color Trend Report Spring/Summer 2023 For New York Fashion Week.

Douglass, R. (2022). Spotted on The Catwalk: Pantone’s Spring/Summer 2023 Fashion Colours.