Picnic Chic: Exploring Plaid & Gingham Pattern Trend 2023

Plaid and gingham are two patterns that have been around for a long time. They’ve both been popular in the fashion industry for decades, but we’re wondering if they will continue to be so in 2023. This season, you’ll see plaids in all different shades and styles—from soft pastels to bold shades and even metallics! Gingham is making a comeback too, but with a twist: instead of just being printed on fabric, it’s being used as accents on other pieces like sweaters and jackets. Gingham is a plain-weave cotton fabric with a checkerboard design. Gingham gets its name from the city of Gingham (now Guingamp), in Brittany, France, where it was first produced around 1720. Gingham was originally made with red and white stripes, but today’s ginghams come in many colors and patterns, such as black and white spots or pink and white dots.

Plaid and gingham pattern is one of the hottest fashion trends in 2023. As a result, more and more people are curious about this new trend. Step into the spotlight of fashion's latest affair as we journey through the captivating trends of 2023. In our pattern studio, we are thrilled to introduce our newest creation, the classic 'Gingham Kitchen Rumacorak' pattern. This vintage gingham design intertwines the timeless charm of red-blue classic stripes with the expressive beauty of watercolor. Prepare to be mesmerized by the allure of this pattern! Now available exclusively on Patternbank (link below).




Feiam, A. (2023). The Best Street Style From Paris Fashion Week A/W 2023. https://www.thetrendspotter.net/the-best-street-style-from-paris-fashion-week-a-w-2023/#foogallery-333253/p:16.

Patternbank.com. (2023). DSquared2 Spring/Summer 2023. https://patternbank.com/catwalk/Spring-Summer-2023-catwalk-print-pattern-highlights#dsquared.

Plumager.com. (2023). Print Trend Forecast – Spring/Summer 2024: SS24-Monotone Plaid. https://www.plumager.com/blogs/plumager-print-design/print-trend-forecast-spring-summer-2024.